Advances in technology have greatly enhanced a brands ability to both better understand and connect with their customers and staff. Innovative marketers are increasing seeing the effectiveness of utilising in-store radio platforms to connect one on one with listeners and share data with their platforms to better understand who is listening and what content appeals to that listener.
An often neglected but incredibly valuable customer segment is your staff, after all staff are often customers too. In the words of Sir Richard Branson “Remember your staff are your biggest brand advocates and focusing on helping them take pride will shine through in how they treat your customers”. Retailers are increasingly adding live staff shows to their audio offering to tap into the potential of their staff to make their business great.
Many Adsat In-store stations utilise customised staff apps to not only interact with staff as listeners but also share content with those listeners after the in-store radio show to consume where they are and when they want, turning those brands into content publishers. Content originally created for and broadcast on the in-store radio channel can be packaged as podcasts and the creation of Vodcasts gives the listener a taste of the studio environment and a behind the scenes look at the radio station, immersing the listener in to the full on-air experience.
One thing that never goes out of fashion is the opportunity to motivate and communicate with staff and in-store radio offers an interactive, fun and immediate way to do this at a relatively low cost. Radio motivates, entertains and energises people and brands and should be an essential part of any smart marketers’ toolkit.
Contact us today to find out more on how we can engage, entertain, motivate and upskill your workforce through our staff communication platforms
