This past week, retail in South Africa has faced unforeseen, extensive challenges with the devastating looting and violence that has ravaged two of our provinces.

Advances in technology have greatly enhanced a brands ability to both better understand and connect with their customers and staff. Innovative marketers are increasing seeing

Music has been part of the in-store experience for decades but until the early 90’s little attention was given to what was played in store

Offering a personalised In-store audio channel for your customers is essential in creating the optimal mood and ensuring that customers have a good experience with

Over the past three decades In-store radio has evolved and moved with the times to deliver a number of opportunities for brands to establish an authentic connection with staff and customers with a number of exciting trends emerging including the choice of broadcast delivery mechanisms.

The effect that music has on us physiologically, psychologically, cognitively and emotionally can be harnessed in the retail environment to influence customers behaviour and enhance their shopping experience.

The benefits and effects of music are well documented. Music can lift your mood, transport you back to a moment in time, even change your behavior. The music we listen to not only helps to shape our identity but also enables us to identify with and build connections with others. Creating the right sound and mood in your outlets is essential in ensuring that your customers feel that connection and keep coming back.

The old model of in-store (and even online) retail strictly focused on products being sold. However, consumers have slowly but surely been moving away from strictly shopping for products, instead seeking a more engaging experience. The trend has been driven largely by millennials and their preference for experiences over things.